4 ms·
The Gruen Effect
- corentin88 6y agoKind of a great history of our lovely shopping malls, from the "ominous, amorphous, boxy shape" to the brand new "Lifestyle Center". Didn't knew this was all envisioned by an Austrian, named Victor Gruen.
- ycombonator 6y agono chief diversity officers then. it was all about execution and merit. https://www.bizjournals.com/sanjose/news/2020/11/20/intel-diversity-chief-leaves-for-apple.html https://www.bizjournals.com/sanjose/news/2020/11/20/intel-di...
- barryvan 6y agoIf you're able to get hold of it, there's an Australian show called "The Gruen Transfer" (in later years, just "Gruen") which analyses advertising and similar in contexts akin to the Gruen Effect.
- jimmydorry 6y agoIt's a great show. Definitely recommend it.
- mmerlin 6y agoBig fan here also but never quite grokked the meaning of the original show title until looking it up now: "Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys" https://en.m.wikipedia.org/wiki/Gruen_transfer https://en.m.wikipedia.org/wiki/Gruen_transfer
- wombatmobile 6y agoVictor Gruen did for humans what Temple Grandin did for cattle. She Used Her Autistic Mind Revolutionized the Cattle Industry | Bold & Untold by MAKERS https://www.youtube.com/watch?v=a0dyDZFoEa4 https://www.youtube.com/watch?v=a0dyDZFoEa4