There are two ways you can go: 1. Don't worry about design and think about every project you do as a prototype. If you get it off the ground are think your pro

There are two ways you can go: 1. Don't worry about design and think about every project you do as a prototype. If you get it off the ground are think your project has potential then bring in some design talent and do the project for real. 2. Before you roll up your sleeves and start to write code try to first spec the project with the help of a designer who understands usability. Even if these are sketches on a napkin you'll do better work. Also there is a difference between art direction and usability -- if you just want to improve the look and feel you can bring in a designer after you're done.