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> average daily play time > is 2.5 hours per active user This is only for users who are active in a given day. Maybe MAU is 10x DAU, and an average user spend
by rahimnathwani 6y ago
> average daily play time
> is 2.5 hours per active user
This is only for users who are active in a given day. Maybe MAU is 10x DAU, and an average user spends 2.5 hours every week-and-a-half.
- xoxoy 6y agogiven the other engagement metrics presented that is doubtful.
- rahimnathwani 6y agoWhich other metrics specifically? The S-1 mentions many times (i) DAU, (ii) total hours. But a quick skim didn't find either (iii) MAU, or (iv) # registered users. The statement to which I replied ("average daily play time is 2.5 hours per active user") would only be true if DAU/MAU (aka 'stickiness') is over 95%. For comparison, leading messaging apps that you imagine every user using every single day (like WhatsApp and WeChat) have DAU/MAU ratios of ~70%. If we assume stickiness of 40% (still high!), then average daily usage per (monthly) active user is more like 1 hour.