2 ms·

If nobody cares, why did Google invest so much in amp ?

• pletnes 6y ago
  To take control of other people’s content and, by extension, revenue streams? Performance was a selling point to the web dev - me, as a user of the web, was never even asked my opinion, and I can’t (easily) disable amp.
• MoldovianDlite 6y ago
  Manufacturing consent can be highly lucrative. It's even easier if your audience is primed to view products as necessarily reflecting consumer demand. Thankfully for Google et al, if you control the market actual demand is not important!
• brudgers 6y ago
  Alphabet cared. It cared about what corporations can care about, making money. It invested so much because there was a good return on investment and there was a lot of cash on hand wanting for investment and Amp was big enough to make use of enough cash in hand to be worth pursuing. With billions of cash on hand fixed overhead makes small investment not worth the bother. For Alphabet, a hundred million dollars is less than rounding error.
• marcinzm 6y ago
  To compete with Facebook in centrally controlling the internet and the revenue that flows through it. It's their Plan B after their Plan A, Google+, failed.