You're looking at this the wrong way, let's say you have some rotting hops, malt and barely and need to sell this fetid stuff. The key is to get your product as

You're looking at this the wrong way, let's say you have some rotting hops, malt and barely and need to sell this fetid stuff. The key is to get your product associated with attractive women. if you do it long enough there will be an association. I bet the wine industry could get men drinking wine if they used the same approach.