Agree 100% but some of the hero worship is a reaction I think to being told for a long time that 'Only Intel x86 chips are powerful enough' - which in part was

Agree 100% but some of the hero worship is a reaction I think to being told for a long time that 'Only Intel x86 chips are powerful enough' - which in part was put about by Intel marketing (Intel inside etc and some of the comments at the time the iPhone launched that consumers need an x86 to do real work) - and that ARM wouldn't scale up for desktops etc. The other key point is that Apple can pick and mix from the technologies they use - they've unbundled Intel - choosing the best that they can find for their needs whether in-house or externally.