What did Tim say back then? In any case, it was really well known what Google's goals were. In fact it was a pretty standard feedback technique used by all aut

What did Tim say back then? In any case, it was really well known what Google's goals were. In fact it was a pretty standard feedback technique used by all automated phone voice reoognition systems. For Bing though this is also a branding opportunity. Google has relatively little to gain in branding with their 411 service, but for Bing it still has great upside potential.