Biggest issue for me is less the time cost and more the disruption created by an ad in the middle of a video. It's maybe 10% as valuable to me to watch a 10-min

Biggest issue for me is less the time cost and more the disruption created by an ad in the middle of a video. It's maybe 10% as valuable to me to watch a 10-minute video with two ad breaks in the middle vs a 10-minute video with ads at the start. It's like trying to watch a TV show while someone is throwing axes at your head.