How do we help it die then, it's the most unwelcome, undesirable crap I've seen in years. Google used all its power to force it down everyone's throats, but it

How do we help it die then, it's the most unwelcome, undesirable crap I've seen in years. Google used all its power to force it down everyone's throats, but it sucks so badly and nobody wants it. Not publishers, who recognize it for what it is (a very, very thinly veiled attempt at stealing users, traffic and analytics, and Google building its own walled garden). Not users, for whom navigation is broken, links and scrolling behave weirdly or break completely, and the address bar can't be trusted any more.