This is a smart play by Google now that they're under antitrust scrutiny. Instead of abuse their market position by forcing AMP down publisher's throats, they c

This is a smart play by Google now that they're under antitrust scrutiny. Instead of abuse their market position by forcing AMP down publisher's throats, they can do much the same thing but with an appearance of neutrality. I think most of us here know that 99% of publishers will not be able to match AMP in performance, so the incentives haven't changed. I like the change though because this will force everyone to pay attention to website performance - something that's often an afterthought. We used to be able to use the internet over a dial up modem and it was OK, not great, but OK. Now that would be nearly impossible.