There's only so much one can do. At work I had to even implement AMP at the request of an upper level, requested by marketing or the seo team. Everyone hated it

There's only so much one can do. At work I had to even implement AMP at the request of an upper level, requested by marketing or the seo team. Everyone hated it but I can totally understand it: it made total business sense to appear in the Google rolodex search result