> If the fastest pages still get promoted to the top, and AMP results in the fastest pages, then the incentive remains just as large as before. The first two c

> If the fastest pages still get promoted to the top, and AMP results in the fastest pages, then the incentive remains just as large as before. The first two components of your sentence are conditionals. Even IF they're both true, the very fact that they are uncertain, whereas before they were certain, makes the incentive MUCH MUCH smaller than before. Any uncertainty at all will make internal discussions with technical leadership on maintaining AMP infrastructure weaker in companies like NYT. If they don't drop it immediately, there will at least be a ongoing internal dialogue about potentially doing so, brought up any time bugs need fixing in, or resources need reassigning to, AMP infra.