4 ms·
To me AMP was just Google trying to turn the web itself in its own walled garden (after many failed social media attempts). And, as I read in the article, it l
by achairapart 6y ago
To me AMP was just Google trying to turn the web itself in its own walled garden (after many failed social media attempts).
And, as I read in the article, it looks like behind this move there is some current "Antitrust Pressure" plus publishers quite pissed off about losing both control and revenue themselves (as much as 39% less conversions, they says.).
Clearly AMP was way more in Google master plans than a poor web performance palliative.
[Edit]
This was the article linked to this story when I commented (now changed to some Google Dev docs):
https://themarkup.org/google-the-giant/2020/11/19/as-antitrust-pressure-mounts-google-to-pull-back-benefit-to-news-sites-that-adopted-its-preferred-mobile-technology https://themarkup.org/google-the-giant/2020/11/19/as-antitru...
- ehsankia 6y agoI never saw any convincing argument that AMP helped pushed a walled garden, at least not in any common accepted sense of that term. It was open source, it was used by many others including competitors, it was optional and it didn't block access from anyone. Having an AMP version in no way "locked" you to any garden, AMP versions aren't even meant to be the canonical page anyways. It may have had a lot of issues, but "walled garden" would not be one of them.
- pushrax 6y agoI always viewed AMP as being primarily for Google’s data collection interests, not primarily lock-in.
- tyingq 6y agoThe carousel setup it enabled was certainly a (soft) walled garden. It hijacked the top portion of a publisher's page, the back button, and swipe actions, resulting in more time spent on Google.
- achairapart 6y agoAll of the antitrust case is about how Google pushed its user searches to its own proprieties. And it was as optional as publishers were almost forced to jump in it to stay relevant in News SEO.
- lern_too_spel 6y agoExactly. Walles garden would be requiring publishers to send articles directly to Google if they want to enable instant loading (like Apple News). Instead, publishers publish their articles publicly in a way that Google's competitors can and do consume.