5 ms·

It's not Googles job to push 'industry wide-best practices' to third parties.

• Spivak 6y ago
  True but it is in their interest. Google benefits when the web is fast and full of content that can be indexed and worth surfacing.
• _jal 6y ago
  It is their job to turn their power in to money, and AMP is just a power play. It is what tech companies do - if we don't like it, something about the fundamentals has to change. My only complaint is the smirky, chipper PR front they package with it. Microsoft, at least, wasn't too insecure to show some fang without the Candyland faux-earnest horse shit when they were king.
• oblio 6y ago
  It looks like it's no one's job, though. And the incentives for those third parties are even worse aligned with user interests, in many cases, than Google's incentives. And I say this as someone that thinks that Google is the scariest company out there, right now.
• asdfasgasdgasdg 6y ago
  It's not their job, but it's certainly in their interest (since it gives their users a better experience), and it's not illegal, so it's understandable that they do.
• dragonwriter 6y ago
  > It's not Googles job to push 'industry wide-best practices' to third parties. It's absolutely Google’s job to decide what quality signals to incorporate into their search rankings.
  • ProAm 6y ago
    Id argue its their job to index the internet, not dictate how people build their webpages to determine the order they are displayed. They want their crawler to be faster and to capture market share/screen time.
    • shadowgovt 6y ago
      When Microsoft was the dominant OS, they enabled ever-harder-to-ignore auto updates because without them, deployments of their OS could be used to harm other people's systems through remote attack exploits. Google is also at a scale where they can improve the quality of everyone's web experience with their scale. It' not so much "their job" as "their obligation."
      • ProAm 6y ago
        I completely disagree. Its my website, my servers, my bandwidth I pay for. Google has zero obligation to dictate how others go about creating their own product. They can enforce web standards sure, but AMP is horrific, and Im sure they next-gen AMP will also be counter productive to third parties.
        • shadowgovt 6y ago
          By that reasoning: it's their search engine, their crawlers, their business to route people to the websites likeliest to be useful to those users. In that sense, their approach is in some way more equitable than Microsoft's: they're not forcing change upon your system by way of mandatory updates, they're simply saying that if you don't play the same game they play, they're unwilling to do business with you. If you're free to maintain your server to your standards, why should they not be free to maintain their search service to their standards?
          • ProAm 6y ago
            Is google search there to provide the most accurate information or the fastest load information regardless of content? "The primary goal of Google is to provide users with the most relevant, highest quality results based on user search queries, i.e. their wants and needs when performing a search online."
            • shadowgovt 6y ago
              These are not mutually exclusive. And no, "most accurate" isn't really guaranteed; their goal is basically a closed feedback loop: they have signal on whether people liked the result they yield and that up-signals that result for searches in similar context in the future. Speed is valuable because it allows users to more quickly digest whether the result is relevant to them.