the money really is the crux of the issue, too. if you take as a given that consumers won't pay for a service they can get for free, then you're kind of in a bi

the money really is the crux of the issue, too. if you take as a given that consumers won't pay for a service they can get for free, then you're kind of in a bind creating an unopinionated search - if you're truly objective, and reflecting the underlying value of each link faithfully, who do you charge?