3 ms·
High clicks alone, even if they don't turn into customers, are worth something in that you can bid less for advertising. Depending on the numbers, it may be wor
by lnanek 15y ago
High clicks alone, even if they don't turn into customers, are worth something in that you can bid less for advertising. Depending on the numbers, it may be worth styling the ad and targeting the ad partly to include those high clicks even if they aren't turning into customers. You'd still get to bid less than if you just targeted for whoever is most likely to become customers. You'd have to crunch the numbers to see if it is worth it, however.
- garbowza 15y agoI definitely agree. It all comes down to user intent: Either you can try to sell Facebook users on your product in the small ad space that they probably end up ignoring, or you can get them to your site first and convert them into customers once they are on your website. Personally, I think the latter approach works better. Get lots of cheap clicks to your site, and work on conversion when they are there. It's too hard to create a convincing pitch for your product in the tiny real estate provided by Facebook's ads, when the users' attention is already distracted by a lot of other stuff going on.