> How do you make the mundane magical? Imagine if your contacts magically stayed up-to-date with no effort on your part. is this a joke? how can that possibly

> How do you make the mundane magical? Imagine if your contacts magically stayed up-to-date with no effort on your part. is this a joke? how can that possibly be the intro sentence for anything? even an actual product, much less a pre-product manifesto, or whatever this is. honestly, magically syncing contacts sounds sounds pretty sweet. it is a problem i have. i don't know that it is mundane, nor that it's solution must be magical; but maybe that is what it necessitates. but what a half-assed way to try exude apple-ness, or whatever you would call that. it reads like a child's description of the super awesome pillow fort they're gonna build this weekend. > When your contacts are organized and truly work, they create a flywheel where scheduling, planning, organizing, and being thoughtful about your relationships becomes infinitely easier. wow, what an evocative analogy. a flywheel! "infinitely easier"? wow! (you get my point.) seriously, i hate to be so harsh, but it's at least 50% because i'm jealous of the idea of writing a manifesto as a company / product announcement, and i strongly feel like the effect would have been way stronger with just a little heavier editor's pen.