All MacBooks throttle performance when heat gets too high. It prevents unnecessary damage to the chip and battery. We can all hear the fans spin up and usually

All MacBooks throttle performance when heat gets too high. It prevents unnecessary damage to the chip and battery. We can all hear the fans spin up and usually we know why. We also know the machine is going to slow down. The difference on iPhone is there was no precedent and user expectation for this behavior. Apple did not offer a setting for this, though I imagine if they did almost everyone would have turned it on. Should Apple have explained this up front? Yes. Should they have replaced people’s batteries? Yes. Was this a 100 million dollar set of mistakes? Probably not. Probably much more in the loss of good will. I agree w the poster elsewhere this is a marketing and customer support problem. Sometimes apple makes mistakes and lose in court to great humiliation, like when they tried to force Apple Store employees not get paid to follow their security requirements. I think it’s good to keep the company on its toes, but this particular case seems pretty mild to me.