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"And by cowbell, I mean clickable-ness. Examining the results of our first round, and our research of what makes a photo clickable, we experimented with a new v

• JonLim 15y ago
  That's exactly what I was thinking. I was hoping they would compare it to more subtly sexy mother pictures, just to see if the celebrity effect actually makes a bigger difference.
  • garbowza 15y ago
    The interesting thing is that the least recognizable celebrity (Isla Fisher) ad performed the best. But examining the photos themselves, when combined with what we learned about the things people click on, it became more obvious why that was the case. With more time and a bigger budget, we'd like to do further experiments to determine what other aspects mother (or even father) photos draw clicks.