I had no idea that you could view demographic info of people that clicked your ads. In fact, I was about to request it as a feature. Even after I read this, it

I had no idea that you could view demographic info of people that clicked your ads. In fact, I was about to request it as a feature. Even after I read this, it took me 5 minutes to figure out how to get there. Makes me wonder if they buried it on purpose, or if it's another example of very poor FB UI.