> That way it can milk higher CTR from ads with CPC bids by putting them at the top of the same page, and still get just as much money from your CPM bid at the

> That way it can milk higher CTR from ads with CPC bids by putting them at the top of the same page, and still get just as much money from your CPM bid at the same time. That’s my theory, at least. Sneaky. It's just the result of their auction, not intentionally sneaky. Ideally when you choose CPM, you'd be allowed to specify different bids for different positions, or at least be randomly inserted into the list since there's no way for CPM bidders to specify their value for each position.