You're talking about 'transparency' but as the article points out, Apple flat-out denied the issue existed. Apple had a call to make: Inform the users of the b

You're talking about 'transparency' but as the article points out, Apple flat-out denied the issue existed. Apple had a call to make: Inform the users of the battery issue, or deny the issue and reap extra sales from iPhone replacements. That's not an 'engineering trade-off' but a ripoff.