[edit: I missed that the parent comment was scoped to iPhone, rather than the OP story about Macs.] You can distribute [macOS] apps directly to customers. Fro

[edit: I missed that the parent comment was scoped to iPhone, rather than the OP story about Macs.] You can distribute [macOS] apps directly to customers. From Apple's site: "While the Mac App Store is the safest place for users to get software for their Mac, you may choose to distribute your Mac apps in other ways. Gatekeeper on macOS helps protect users from downloading and installing malicious software by checking for a Developer ID certificate. Make sure to test your apps with the latest version of macOS and sign your apps, plug-ins, or installer packages to let Gatekeeper know they’re safe to install. You can also give users even more confidence in your apps by submitting them to Apple to be notarized." https://developer.apple.com/macos/distribution/ https://developer.apple.com/macos/distribution/