Results seem to vary considerably depending on the market and keywords, although it does seem that with some patience and experimentation you can find that high

Results seem to vary considerably depending on the market and keywords, although it does seem that with some patience and experimentation you can find that high value/low cost sweet spot. They key is patience. I had tried Facebook Ads several times to no avail, but after reading one of your blog posts as well as several others, I went back to the drawing board until I started finding the variables that made it work. I'm hoping this post expresses some of the lessons learned.