> You make a conscious decision not to use the product I feel like I've heard this before, re: alcoholism, obesity, etc... It's true that if you just decide to

> You make a conscious decision not to use the product I feel like I've heard this before, re: alcoholism, obesity, etc... It's true that if you just decide to stop the behavior you don't like, you're cured. But it is so far from easy that it's a lifelong journey for many people. Your job is not just to compete for a limited number of zombies, but to keep as many people that actually do care from climbing out of the hole. People are not binary between zombie/not zombie, they're on a spectrum, and I think it's naive to think that anyone with the slightest desire to not use your product can just close it & quit.