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Really good post. Keyword/interest targeting on Facebook is a gold mine that is completely ignored by 99% of advertisers. Facebook Ads reminds me a lot of the
by il 15y ago
Really good post. Keyword/interest targeting on Facebook is a gold mine that is completely ignored by 99% of advertisers.
Facebook Ads reminds me a lot of the early days of AdWords. Whoever was first to bid on long tail keywords must have made a killing. You can be that person in 2011 bidding on long tail keywords on social ads.
- garbowza 15y agoResults seem to vary considerably depending on the market and keywords, although it does seem that with some patience and experimentation you can find that high value/low cost sweet spot. They key is patience. I had tried Facebook Ads several times to no avail, but after reading one of your blog posts as well as several others, I went back to the drawing board until I started finding the variables that made it work. I'm hoping this post expresses some of the lessons learned.
- mrtron 15y agoKeywords are used by a majority of advertisers in my large sample.