I don't think this is a necessary point to make. Of course they have something to gain. If I did something that made that kid as happy as he is in that video, I

I don't think this is a necessary point to make. Of course they have something to gain. If I did something that made that kid as happy as he is in that video, I'd sure be better for it on a bunch of levels. Marketing bullshit aside, doing things like this is just plain good for all involved. Further, I agree with the other commenter.. I don't really see the entrepreneurial spirit is ripe with 'out for yourself' mentality. Sure.. people are hustling, but most of the entrepreneurs I know are doing it by focusing on creating real value for people. I'm pretty thrilled with the brand of hustle I've been seeing in the last few years in this respect.