Although the Google Guaranteed program is paid, it's specific to certain types of businesses (service providers like plumbers and locksmiths). Google performs a

Although the Google Guaranteed program is paid, it's specific to certain types of businesses (service providers like plumbers and locksmiths). Google performs a background check and verifies the business's license and insurance. It also guarantees customers a refund (up to a cap) if they aren't satisfied.[1] EDIT: In fact the background check and screening are free. The Guarantee only appears to refer to the refund guarantee.[2] Disclosure: I work at Google, and knew some people on the team. 1. https://support.google.com/google-ads/answer/7549288?hl=en https://support.google.com/google-ads/answer/7549288?hl=en 2. https://support.google.com/google-ads/answer/6226575?hl=en&ref_topic=6224863 https://support.google.com/google-ads/answer/6226575?hl=en&r...