Netflix plays both sides rather strongly, e.g. they run some of their hardware in your isp's buildings: https://openconnect.netflix.com/en/ https://openconnect.

Netflix plays both sides rather strongly, e.g. they run some of their hardware in your isp's buildings: https://openconnect.netflix.com/en/ https://openconnect.netflix.com/en/ By some measures, that's much more extreme than running your own datacenter.