all clouds are not equal either.. colo'd datacenter or 'off brand' cloud provider can easily be much cheaper than the big 3, still get you out of 'dealing with

all clouds are not equal either.. colo'd datacenter or 'off brand' cloud provider can easily be much cheaper than the big 3, still get you out of 'dealing with hardware' and either way you are still 'setting up infrastructure' in terms of developing software management tools for your system