Apple already has a huge gaming platform with iDevices and the app store. Mobile games are a huge business and Apple takes 30% of that revenue. So why would an

Apple already has a huge gaming platform with iDevices and the app store. Mobile games are a huge business and Apple takes 30% of that revenue. So why would an energy efficient ARM chip suddenly make a gaming console of interest to Apple? Both Playstation and Xbox are X86 PC hardware. Apple could have just used x86 years earlier, but they didn't. Why? Because that's not their market. Sales of consoles are driven by price, and the game portfolio. I have yet to meet a consumer who will be excited for a energy efficient console which costs more than the competitors and have almost no big titles.