You don't really pit them against each other in the sense that two dealers are going to duke it out on a conference call or something. You just state what you

You don't really pit them against each other in the sense that two dealers are going to duke it out on a conference call or something. You just state what you want at a price and then walk away if you don't get what you want. Some will flat out tell you "i can't beat that price, go for it" or they won't even bother responding to calls or emails. When you have other options, it changes the power dynamic of the relationship and gives you a ton of leverage. The dealership needs you to purchase the vehicle and that can't happen if you walk away.