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Apple doesn’t fear Epic’s lawsuit for the merits of the lawsuit itself. Apple fears how Epic can use their devoted base of video game players to create a PR fre
by ecf 6y ago
Apple doesn’t fear Epic’s lawsuit for the merits of the lawsuit itself. Apple fears how Epic can use their devoted base of video game players to create a PR frenzy that turns the lawsuit into a popularity contest.
- kinkrtyavimoodh 6y agoThat is true for all lawsuits. The more damning implication is that Apple, one of the world's most highly valued brands, a brand name that has historically commanded 50%+ gross profit margins on commodity goods sold as luxury goods, is losing a 'popularity' contest to a video game company. Talk of changing times!