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> If Apple didn't fear either Epic's lawsuit or Congressional action, or both, they'd never reduce their app store cut, for anyone, ever. Except they have done
by zaroth 6y ago
> If Apple didn't fear either Epic's lawsuit or Congressional action, or both, they'd never reduce their app store cut, for anyone, ever.
Except they have done exactly that in the past. In June 2016 Apple introduced a subscription billing model which reduces the fee to 15% after the first year a customer is subscribed.
- calcifer 6y agoI'm sure the developers of all 15 apps that sell multi-year subscriptions were very happy about that.
- zaroth 6y agoInterestingly the top benefactor is Google, as YouTube is #1 for subscription revenue in 2019 according to TechCrunch. Subscription revenue on Apple's store was $3.6B of ~$50B in 2019, so 7.2% of app store revenue overall. It's absolutely true that Apple doesn't have a lot of pricing pressure on their 30% fee, since their platform is so compelling and especially since most competitor App Stores charge the same amount. But it's also absolutely false that they have never lowered their rate.