Not sure if I read it (or if I was just thinking it), but if I were him I'd also use Earlyname as a sort of PH type of service. Social (media) websites want to

Not sure if I read it (or if I was just thinking it), but if I were him I'd also use Earlyname as a sort of PH type of service. Social (media) websites want to be promoted and get users. Having an influx of early users via Earlyname would help with that. So on the longer term, I'd focus on framing the message to new companies as well. It also means he wouldn't need to search all the time for new social (media) sites.