Not entirely a swindle. I can buy considerably more food for 100 Euros in southern Italy than in Zurich. Rents are so much cheaper too. Same goes for eating o

Not entirely a swindle. I can buy considerably more food for 100 Euros in southern Italy than in Zurich. Rents are so much cheaper too. Same goes for eating out, going to the cinema, getting around, plumbers, and hair cuts. Most things, really. Of course, shipping some Swiss cheese and timber to Sicily in order to live my Zurich lifestyle is very expensive. There are some concessions in item availability depending on the location. But that's completely besides the point. I'm convinced that a sizeable amount of the "location doesn't matter" people are just bummed that they can't pull in a SF salary and live like a king on a small SEA island.