I don't know what an e-commerce platform has to do with a distribution platform. Just because you can create a store with Shopify, or build a website with Wix,

I don't know what an e-commerce platform has to do with a distribution platform. Just because you can create a store with Shopify, or build a website with Wix, doesn't mean you get access to a marketplace with billion people in it. There's a reason why sellers want to be on Amazon, even when they have their own Shopify shops.