My understanding is that the incumbents (i.e. Monster, Dice, Workopolis [in Canada]) have huge reach, but are expensive to post ads to. The signal to noise rati

My understanding is that the incumbents (i.e. Monster, Dice, Workopolis [in Canada]) have huge reach, but are expensive to post ads to. The signal to noise ratio can be really bad too. Niche job sites like Startuply and the 37signals job board offer a nice revenue stream that can tie in with a brand or product mix (i.e. "We're a startup, so we post our jobs on Startuply"). The more you take away the hiring process from the company with the open position, the greater a payment you want. Recruiters, in theory, do a large amount of screening and so on for their clients, so they want a big payoff. Most niche sites appear to simply be billboards, so they charge a lot less.