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All about PR. Pretty sure they make the big bucks off the $1million+ earners.

• OliverM 6y ago
  No. The majority of their income is from the less than $1million earners. That's how the long tail in economics works.
  • xuki 6y ago
    No, majority of the App Store revenue come from big developers. Think YouTube, all the freemium games, etc. > The change will affect roughly 98 percent of the companies that pay Apple a commission, according to estimates from Sensor Tower, an app analytics firm. But those developers accounted for less than 5 percent of App Store revenues last year, Sensor Tower said. Apple said the new rate would affect the “vast majority” of its developers, but declined to offer specific numbers. https://www.nytimes.com/2020/11/18/technology/apple-app-store-fee.html https://www.nytimes.com/2020/11/18/technology/apple-app-stor...
• xuki 6y ago
  My income just increases 20% from next year for doing nothing. I'll take that.
  • foepys 6y ago
    Another way to look at it is that you severely overpaid before. It's not like Apple innovated by using cheaper materials, more automation, less hardware, or made a lot more profit recently to give back to the developers that are providing value to their platform.
• Tepix 6y ago
  It's about encouraging the small innovative developers. Their apps make the ecosystem attractive.