To an extent, this is already happening for some companies. For example, back when NYTimes was still free online, I paid for the iPad app because the experience

To an extent, this is already happening for some companies. For example, back when NYTimes was still free online, I paid for the iPad app because the experience was far superior. Same thing with The Times' iPad app here in the UK (although I don't subscribe to that because I hate their content, but I do love their iPad app.) So it's not entirely a new idea, it just hasn't been pushed to its logical conclusion yet.