As far as writing is concerned my moment of enlightenment came when I read "Nobody wants to read your sh*t". The book is not about any particular "effective wri

As far as writing is concerned my moment of enlightenment came when I read "Nobody wants to read your sh*t". The book is not about any particular "effective writing" skills, etc. it is about writing in such a way that someone will actually read what was written. The author applied that to copy-writing (he was working in the ads business), but this applies so well to everyday emails exchange or writing documentation. Making someone to read and comprahend something is not an easy task since a lot of people are getting used to (or maybe already got used to) communication using 200 chars tweets or a memes.