> No startup was killed ever by a bad prose style. With the uptick in startups trying to be passive-aggressive, witty, and provocative in their social media po

> No startup was killed ever by a bad prose style. With the uptick in startups trying to be passive-aggressive, witty, and provocative in their social media posts, I would disagree. Your product doesn't have to be edgy. If it is, it tells me that your product probably has no merit in and of itself.