For me it is: 1. Find the pilot customer first. Ideally more than one. Build and iterate with their guidance. 2. Do your own support. This is easy; when you'r

For me it is: 1. Find the pilot customer first. Ideally more than one. Build and iterate with their guidance. 2. Do your own support. This is easy; when you're small, there's nobody else to do it. Use chat-type support apps like intercom so that every interaction is a conversation. It helps to be somewhat of a people-pleaser by nature. Just make sure you're putting your effort into pleasing the right people.