re: "innate preference" Totally! You play the game based on the cards you are dealt. If you're the Google guys, you're so awesome that your product does the ta

re: "innate preference" Totally! You play the game based on the cards you are dealt. If you're the Google guys, you're so awesome that your product does the talking for you. But that's not me and most companies are not like that. Where I think I add the most value is in my ability to make noise and get us noticed. In fact, I def know we wouldn't have anywhere near the customers we do have today if I hadn't made so much noise on my blog (http://metamorphblog.com http://metamorphblog.com) and been able to turn that into being "interesting" enough for journalists to pay attention and form relationships with me, so that now when time comes to announce something all it takes for me is firing off a couple gChat msgs or DMs or Skype msgs. That PR has been our #1 source of leads to date.