If anyone’s looking for a guide to implementing JTBD, I can heartily recommend Jim Kalbach’s recent book The Jobs To Be Done Playbook [0]. Jim works for Mural (

If anyone’s looking for a guide to implementing JTBD, I can heartily recommend Jim Kalbach’s recent book The Jobs To Be Done Playbook [0]. Jim works for Mural (collaboration SaaS), and has a refreshingly real-world take on Jobs. [0] https://www.amazon.com/Jobs-Be-Done-Playbook-Organization-ebook/dp/B07X1LQ45Y https://www.amazon.com/Jobs-Be-Done-Playbook-Organization-eb...