What if Dell, HP, Lenovo and Microsoft get together with AMD or someone like Samsung and start knocking out ARM, or even RISC-V SOC based machine that compete w

What if Dell, HP, Lenovo and Microsoft get together with AMD or someone like Samsung and start knocking out ARM, or even RISC-V SOC based machine that compete with Apple? Apple doing this could go to proving that ARM is viable on the desktop/laptop. Microsoft have not succeeded in the past with an ARM based platform, but this could change that and refocus their effort.