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I know that Lego spends substantial resources to avoid the term "lego" becoming a noun simply meaning toy-brick. I guess their analysis must show that it's a ba
by kristiandupont 16y ago
I know that Lego spends substantial resources to avoid the term "lego" becoming a noun simply meaning toy-brick. I guess their analysis must show that it's a bad thing.
- Empact 16y agoThe trouble is one can lose their trademark protection if the trademark comes into common use as a generic term. http://en.wikipedia.org/wiki/Genericized_trademark http://en.wikipedia.org/wiki/Genericized_trademark