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I’m pro privacy, but I dont have a problem with AdWords, outside of googles implementation. If AdWords targeting was purely based on the search term, I don’t m

I’m pro privacy, but I dont have a problem with AdWords, outside of googles implementation. If AdWords targeting was purely based on the search term, I don’t mind. The search engine has to generate revenue somehow, and the revenue generated on “Saas crm” with a single click is likely to be larger than any users annual subscription. (10 - 100+ per click) I’m unclear on the ethical / privacy concerns of “AdWords” style advertising.

ricardo81 6y ago
FWIW it's no longer called Adwords, just Google Ads Agree, keyword (and location, a lot of searches are for X near me) for the most part offers a way of delivering relevant ads. Google are able to generate more income per search because of their critical mass of searches and advertisers, as well as having more data on searchers based on search history to maximise that revenue per search.
blendergeek 6y ago
Here is the problem (and it isn't privacy): A search engine's job is to present you with the best possible results for any given query. A ad is either A) the best possible result or B) not the best possible result. If the ad is the best possible result, then the search engine must display it anyway in order to fulfill its mission. If it is not the best possible result, the search engine must violate its mission in order to display it. To put it bluntly, advertising is paying to decrease the quality of search results.