I think the strategy is simple: Go hard and go low to make CERTAIN that this transition is for the best. If this were the high-end, some folks could have say:

I think the strategy is simple: Go hard and go low to make CERTAIN that this transition is for the best. If this were the high-end, some folks could have say: "Yeah, sure cost the same than i9 but you fork $$$$$$$, when go low you will get less and still pay $$$$". With this, instead, you rest the case!