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Orange background color is a registered trademark of The Hershey Company
- guynamedloren 15y agoJust discovered this interesting tidbit of information and thought it would be worth sharing. I've learned a fair share about trademarks/IP, but I had no idea something as vague as a color for a candy bar wrapper could be registered. A quick Google search + Wikipedia resulted in some newly acquired knowledge: "A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks [1] comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound." Apparently there have actually been lawsuits over the color orange [2]. So my question is - what happens when all of the commonly used colors are registered? [1] http://en.wikipedia.org/wiki/Non-conventional_trademark http://en.wikipedia.org/wiki/Non-conventional_trademark [2] http://www.foodliabilitylaw.com/2011/01/articles/trademark-2/hershey-and-mars-battle-over-the-color-orange/ http://www.foodliabilitylaw.com/2011/01/articles/trademark-2...
- muyyatin 15y agoIf you can only apply for one color to be trademarked at a time, it would cost quite a bit (plus any legal fees to defend it in the future).